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creative storytelling techniques

Creative Storytelling Techniques For Marketing

What is creative storytelling? Creative storytelling is an important method and an effective way to attract people to a brand. Creatives are storytellers who just employ different media to tell their story. Ads, videos, digital channels are used to tell brand story. In contadistinction to videos, static media have just space, words, colours and pictures. […]

Fjord Launches Annual Trends 2015 Report

Fjord Launches Annual Trends 2015 Report

The 2015 Annual Trends report from Fjord, Design and Innovation from Accenture Interactive, highlights the impact of digital on the real world and explores how this will shape both consumer expectations and service design over the coming 12 months. Fjord Annual Trends Report 2015 is the result of months of research, discussions and debate, pooling […]

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How To Adapt TV Ads For Digital Display Advertising

Digital advertisers are looking for how to adapt television ads to digital, because turning a standard video ads into a native, interactive brand experience is an engaging way to get the desirable results. To repurpose TV commercials for digital display ads, here are three key points to keep in mind: TV is passive, digital is […]

Digital Dopamine report Razorfish

Razorfish Global Digital Marketing Report: Digital Dopamine

Global digital leader Razorfish recently published an in-depth global digital marketing report called “Digital Dopamine”. Razorfish was charged with creating and building an immersive, interactive experience that functions as both an information terrace and an exclusive vehicle to connect visitors with the airport’s amenities, history, museum exhibits and surroundings. Serving as the entrance to the […]

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Social Brands & The Future Of Marketing

This SlideShare presentation explains the key points of building a social brand in digital age. We Are Social Agency did a great job here as usual. Main headlines of the presentation include driving conversation, building online communities, adding value to conversation and catching the mobile wave. We Are Social is a global conversation agency, with […]

what-is-digital-agency

What Is A Digital Agency?

In simple terms, a Digital Agency is an advertising agency that has evolved to meet the changing needs of marketing in the digital age. Digital Agencies bring the graphic design and copywriting together with new technology and modern marketing techniques. The result is a highly creative mix of artistry, science, engineering and determination to fix […]