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Great Content Doesn’t Come From A ‘Sausage Factory’

Content, at its heart, is communication. Great content is communication that builds trust. I firmly believe that you get what you pay for— especially when it comes to content. And great content doesn’t come from a “sausage factory.” What do I mean by that? I mean that you can’t churn out a high volume of […]

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Why Do You Need An Agency For VR?

Digital agencies have been prepping for over a decade. Brands have won the lottery with Virtual Reality (VR), but right now few know how to cash in that ticket. Palmer Luckey, creator of the Oculus Rift, says, VR is going to be defined by the content that is designed explicitly for it. The problem is, VR […]

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Embracing Social Movements

After simmering on the back burner for the last few years, Social Movements are again beginning to move back into the spotlight. We are now seeing the era of the social activist, who, armed with the tools of the Internet, tech savvy and attitude, now have the power to lift brands or sink them with […]

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Why B2B CMOs Are Struggling With Content Marketing

For B2B companies, content marketing is one of the only options left to support an outside sales function. Sales simply cannot get in front of enough prospects to make quota on their own. Salespeople are no longer the gatekeepers of information about the company’s products and services. Marketing has replaced sales in this role, and […]

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10 Things to know About App Store Ad Campaign Setup

According to Business Insider, the ad revenue generated for app installations is projected to be $6.1 billion by the end of 2017 and will grow to $6.8 by 2019. This year alone, Statista shows there were over 224 million mobile apps downloaded worldwide. With such a large audience, your business may want to start considering […]

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10 Ways To Be Your Agency’s Favorite Client

We had a theory that the best clients to work with also got the best results. To test this theory, we created a Perfect Client Index (PCI). Last year, we invested time and resources to measure and study how our interaction with clients correlated with results. We just recently completed this year-long PCI evaluation process. Part […]

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7 Tips for A Great Start To Your Brand’s Content Marketing

When running a business, there are some things that are simply too important to gloss over. A perfect example is content marketing. Thousands and thousands of businesses are clamoring for people’s attention, and consumers are getting better and better at avoiding it. They fast forward through television commercials, subscribe to ad-free radio, implement blocking software […]

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The Digital Trends That Matter In 2017

There are a million digital trends happening. The ones that really matter in 2017 are driven by two unique forces. Simplification and experience. Ensuring simplicity is the hardest thing to do digitally and it continues to drive innovation. Meanwhile continued adaption of social media and the content that powers it fuels a renewed desire for […]

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7 Tips For Building A Content Funnel That Converts

With more and more companies investing in content marketing as a way to build up their online reputation and nurture leads through the funnel, it is only natural that more emphasis is being placed on seeing a direct return from these efforts. While producing and promoting amazing content is great, leveraging your resources to drive […]