BBDO Worldwide was ranked the most awarded agency network in Digital and Film and won the Gunn Report as the most creative agency network in the world.
The Gunn Report has released its 2014 Report encapsulating the overall performance of the world of advertising in the year January to December 2014 based on the results of 45 global, regional and national creative award contests.
BBDO agencies in more than 26 countries and every region contributed to this year’s network success. Six BBDO agencies were ranked among the Top 50 Most Awarded individual agencies in the world.
Andrew Robertson, President & CEO, BBDO Worldwide said;
Our goal is to create and deliver the world’s most compelling commercial content, across every form and platform. Great work works great. It makes money for our clients. I am especially proud of our performance in digital.
BBDO Worldwide has been named network of the year at Cannes five times and is currently the world’s most awarded agency network according to The Gunn Report and the most creative network across all communications platforms in the Directory Big Won. Since 2005, BBDO has been honored as global agency of the year in Ad Age, twice in Adweek and four times in Campaign. In 2011, BBDO Worldwide was also recognized as the most effective network in the world by the Global Effies.
There’s a proven correlation between work that does exceptionally well in award shows and work that works exceptionally well in the market. It is truly global. And it only gives credit to the best of the best: the shows are weighted according to their importance, and you only get points for metal, not for shortlists.
The Gunn Report and Showreel of the Year is an annual publication detailing the most successful print and television advertising campaigns of the year. If you would like to learn more about The Gunn Report, visit the website here.