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Embracing Social Movements

After simmering on the back burner for the last few years, Social Movements are again beginning to move back into the spotlight. We are now seeing the era of the social activist, who, armed with the tools of the Internet, tech savvy and attitude, now have the power to lift brands or sink them with […]

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The Next Big Thing

For years, companies and marketers have looked to bring more and more choice to consumers. This exponential growth in choice has lead to situations where consumers are overwhelmed by options to the point they can no longer make decisions, or the decision-making process requires so much time that buyer fatigue becomes a real issue. These […]