Mike Skeehan

Mike Skeehan is the co-founder and managing partner at Salted Stone, an award-winning full service digital marketing agency in Los Angeles. He runs day-to-day business strategy for the agency and has overseen the organization’s rapid ascension to becoming a leader in the inbound marketing and sales enablement space.

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Sales Enablement: The Inbound Marketing Hand-off

The goal of inbound marketing is to attract your ideal buyer personas and engage them to the point that they complete a conversion action that creates a new MQL (Marketing Qualified Lead) for your sales team. After that point, it’s in the hands of your salespeople to continue the process of helping that potential customer …