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How To Adapt TV Ads For Digital Display Advertising

Digital advertisers are looking for how to adapt television ads to digital, because turning a standard video ads into a native, interactive brand experience is an engaging way to get the desirable results. To repurpose TV commercials for digital display ads, here are three key points to keep in mind: TV is passive, digital is […]

pizza-hut-new-logo-2014

Pizza Hut’s New Logo And Brand Identity

Pizza Hut rolled out a new logo design inspired by a swirl of tomato sauce on stretched pizza dough. The redesign is the work of the advertising agency Deutsch LA. The main elements of the logo stay the same but are now placed inside a smear of tomato sauce. A simpler version of the logo […]

Poof Disappearing App

World’s First Disappearing App: Poof

As the founder of the San Francisco-based creative studio Moonbase, Alex Cornell’s latest faux app “Poof” is the world’s first disappearing app, deleting itself from your iPhone after just 24 hours. Why would anyone download such an app? It has a beautiful UI and it’s “endorsed by celebrities”. The video also claims that an API […]

Publicis interactive agency xmas

Publicis Groupe Interactive Agency Xmas Card

Publicis Groupe created interactive fun around Maurice Lèvy for their 2014 Agency Xmas Card. For the last couple of years Publicis Groupe CEO Maurice Lèvy has used some clever creative tech to transform a corporate speech into an innovative and engaging experience. This year is no exception, with a YouTube first that allows viewers to control […]

Digital Dopamine report Razorfish

Razorfish Global Digital Marketing Report: Digital Dopamine

Global digital leader Razorfish recently published an in-depth global digital marketing report called “Digital Dopamine”. Razorfish was charged with creating and building an immersive, interactive experience that functions as both an information terrace and an exclusive vehicle to connect visitors with the airport’s amenities, history, museum exhibits and surroundings. Serving as the entrance to the […]

LandRover The Vanishing Game

Interactive Novel By Land Rover: The Vanishing Game

Land Rover North America released The Vanishing Game, a new interactive, digital book written by internationally acclaimed British author William Boyd. This eight-part interactive story, an adventure thriller that goes from the streets of London to the Scottish Highlands is brought to life in a multi-sensory experience through mixed media content, including dynamic video, cinemagraphs, […]

McDonald’s Mobile Game Drop Into Macca’s

McDonald’s Mobile Game: Drop Into Macca’s

The mobile game from McDonald’s Australia, “Drop Into Macca’s” allows you to literally drop into Maccas, via a skydiving kid, to score points and earn rewards like Burgers and cash cards. The game is an “Endless Drop” game, where the character Carl, jumps out of a cargo plane, collects coins and power-ups, avoids crazy animals, […]

social-brands-future-of-marketing-3

Social Brands & The Future Of Marketing

This SlideShare presentation explains the key points of building a social brand in digital age. We Are Social Agency did a great job here as usual. Main headlines of the presentation include driving conversation, building online communities, adding value to conversation and catching the mobile wave. We Are Social is a global conversation agency, with […]

honda-interactive-video-the-other-side

Honda’s Dual-Narrative Interactive Video: The Other Side

Honda and Wieden + Kennedy London created this dual-narrative interactive video for the Civic and it’s sportier version, the Civic Type R. “The Other Side” video unfolds an adrenaline fuelled dual-story. One set during the day, the other at night. The original day video featuring the Civic switches to a parallel storyline at night featuring […]

Publicis Sapient

Publicis Buys Digital Agency Sapient For $3.7 Billion

The world’s third largest advertising network, Publicis, has acquired US Digital Advertising Agency Sapient in a deal intended to boost flagging growth at the French group. The announcement comes just a few days before Publicis Groupe is due to present to investors its plans for boosting its growth from digital advertising, which is becoming increasingly dominated […]

mercedes gla car builder instagram

Mercedes-Benz Car Builder On Instagram

Mercedes-Benz’s GLA Car Builder on Instagram takes you on a guided journey to explore and customise your new car. Mercedes-Benz Car Builder created by agency Razorfish, takes advantage of Instagram’s linking capability. The builder uses hundreds of linked accounts and thousands of images to let you pick the color, wheels, roof and grill of your […]

reactvertising real time marketing parody video

Real-Time Marketing Parody: Reactvertising

John St. the Toronto agency released a parody video about the rapid speed of marketing today. It’s all about real-time content and less about thinking. John St. the agency that brought us Catvertising, is introducing Reactvertising and leading the way to create compelling content for its clients in just seconds. “It’s not about being funny […]