Asena Arica

Cruising between the following roles: advertiser, junior copywriter and editor. I’ve written copies for brands, and devised creative ideas for about 4 years. Enthusiastic about everything I do, writing is one of my biggest passions. Excited to work at DAN as a copywriter!

BLOG | Social Media Marketing

The Best Tweets From Brands For The Oscars

…and this time we’re not joking! The mix-up’s, red carpet moments, Emma Stone, other award winners and the almost 10-second winners are the main topics for the 89th Academy Awards. Of course, this Sunday night is a big moment for the brands to market themselves and integrate the brands into the show. Some of them …

WORKS | Mobile Apps

Treasure Truck By Amazon Has Launched In Seattle

Amazon has a new vintage idea up its sleeve – It’s bringing back the Treasure Truck, as part of the brand’s mobile shopping app. The marketing-genius company, Amazon reveals its new project and it is so very simple that we don’t need to dissect the entire idea from the start. The patent for the project …

WORKS | Social Media Campaigns

Ikea’s New Campaign Makes Tiny Living Spaces More Practical

Ikea is now up to something that goes well with social media, a group of video series that called ‘Square Metre Challenge’ for the small living spaces. The idea of the project is just as simple as the designs: Ikea is offering suggestions on how to make the most of the tiny living spaces, especially for …

WORKS | Mobile Apps

Vertigo – The App That Lets You Share Your Music In Real Time

A brand new music app called Vertigo lets people become a radio host for their own friends. The new app caters to the music community by creating a new social experience. Departs from the principle, ‘Share life through music’, Vertigo aims to bridge people with mutual music taste and interests them with its unique style …

WORKS | Guerilla Marketing

Royal Life Saving WA Launches ‘Passwords With A Purpose’

Royal Life Saving WA and 303 MullenLowe collaborated to encourage parents at public swimming pools to watch over their children, not their phones. The free wifi service at swimming pools have become very popular among parents lately. However, this growing trend causes some serious consequences like showing lack of attention towards their children. Therefore, MullenLowe …

NEWS | Industry News

UberEATS Launches Breakfast Service In London

Uber starts offering a breakfast service through its UberEats app in London as of today. So, you should reconsider if the breakfast can wait or not! Starting from tomorrow, UberEATS will be available in zones 1 and 2 in the U.K. capital. The new service sees UberEATS partner with restaurants and patisseries including London’s favoruites …

WORKS | Virtual Reality Marketing

An Academy Award Nominated VR Film By Google: ‘Pearl’

One of the Google’s Spotlight Stories, ‘Pearl’, is nominated for the Best Animated Short Film at the Academy Awards this year. Officially released in May 2016, Google introduced Spotlight Stories, the project of storytelling for VR. They make impressive 360° animated short films and Pearl is one of them. The company officially debuted Pearl at the …

WORKS | Graphic Design

Graphic Designers Bring A Naturalistic Approach To Argentinean Banknotes

Graphic designers Gilda Martini and Gabriela Lubiano redesigned the Argentinean Pesos in style. The banknotes were inspired by the diversity of the fauna and flora, meaning the plants and animal variations on the landscape. While illustrating the bills, on the resto(front) they put animals and on the verso(back), landscapes. It’s a brilliant idea to combine …

WORKS | Ads & Commercials

John Malkovich Fights For His Domain In The Squarespace Super Bowl LI Spot

John Malkovich is fighting with another fellow this time, to get his own domain name for the Super Bowl ad by Squarespace. Squarespace today revealed the creative direction of its fourth Super Bowl campaign. The newly released director’s cut of the pre-game spot follows John Malkovich as he attempts to register a domain with Squarespace …

NEWS | Social Media News

Tumblr Now Brings Stickers, Filters And GIFs For Its Mobile Apps

Tumblr launched two new tools for its creative users yesterday, including stickers and filters that are available for mobile usage. The microblogging pioneer announced yesterday that the mobile platform is available for using filters, stickers and applying them on images and GIFs. Plus, other new features were announced by Tumblr in recent months such as live video …