Artifier is a Google Chrome plug-in that replaces banner ads with some pieces of artworks, created by Bombay Sapphire and BBDO New York.
Since 2010, the UK-based distillery brand, Bombay Sapphire has partnered with the Rush Philanthropic Arts Foundation to present artwork from valuable artists through its Bombay Sapphire Artisan Series competition on its website.
Let’s have a look at the introductory video here:
The Artifier app lets users visualize artworks instead of banners in the webpages. The new and exclusive works of art are submitted to the 7th Annual Bombay Sapphire Artisan Series.
If users decide to click on an art-piece, it redirects them to a page where visitors can vote for different artworks – thereby putting new and emerging artists in the limelight.
Here’s an example screenshot of a web page that uses an Artifier extension:
The project aims to highlight the artwork of some emerging artists. The Bombay Artisan Contest makes a statement by showing how useless and old-fashioned the internet banners are.
You can download the Artifier plug-in from the Google Web Store, for sure.
This is a nice move to get rid of banner ads in-style.