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8 Facts You Need To Know About Google AMP

Have you heard the term “AMP” lately? A few months ago, Google announced the Accelerated Mobile pages project, which aims to dramatically improve the performance of the mobile web.

The Accelerated Mobile Pages (AMP) Project is an open source project designed to help web publishers create mobile-optimized content that loads instantly on all devices, according to Google.

It is a great way to reduce your bounce rate. With the help of AMP, you may also get more traffic than you used to have before.

Check out this video to learn what they say about AMP:

David Besbris, VP Engineering at Google Search, said:

Speed has always been a cornerstone of Google Search and we’re thrilled to be working alongside others in the tech industry and publishers around the world to bring the Accelerated Mobile Pages Project to life. An open content ecosystem will give publishers maximum reach and allow users to get the best content no matter which app they are using. AMP HTML will make it all blazing fast, so we can’t wait to use it!

Here’s an infographic from Digital Marketing Philippines that will help you to learn the answers to these questions and dig deeper into the basic facts that you should know about Google’s Accelerated Media Pages update:

1. What is Accelerated Media Pages?
2. How AMP works?
3. Why did Google create AMP?
4. Who can use AMP?
5. What are the potential pitfalls of AMP?
6. Will it affect the SEO?
7. Is AMP the future of Mobile Web?


Google’s recent goal is to optimize the mobile browsing experience for all of us and AMP pages are a powerful tool to increase user satisfaction.

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  • Scott Sala

    Nice. Not that Adobe has an analytics option using