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6 Tips to Market Your Small Business Mobile App

How on Earth do you market an app, isn’t there an app for that? Here’s 6 tips on mobile app marketing for your small business.

The hard work is done, or so you thought. Your app is built, but now you are posed with the problem of getting it into the hands of your customers.

Promises of increased sales and easier marketing avenues have clouded your thinking through your app’s development process, but now you have a bigger problem to solve. How do you market an app?

When your app is sitting on the shelf in a store versus on the device of users, you are losing money. You need a solid marketing plan in order to solicit downloads. To make this happen, you need to understand the basics of marketing an app.

The first concept in app marketing that you must accept is that marketing your apps is an ongoing process. In fact, 58% of companies today have actually created mobile marketing teams in order to keep their app in the limelight.

A new understanding of marketing has to be incorporated into your business plan in order to reap the benefits of your app. This starts with embracing the fact that you have a responsibility to your customers to cater to their digital needs.

Studies show that by 2019, mobile advertising will account for 72% of all digital advertising. This is because most people today are mobile, and now with an app, you are too.

What that means to you after you build your mobile app is that you need to learn the rules of the mobile marketing game. Just like you, thousands of businesses are going mobile, so you need to make sure you have your skills in tact so you can compete. This starts with an understanding of mobile marketing.

Here are 6 tips to market your small business app:


Have any tips to add? Let us know in the comments below.

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  • I don’t think it’s the norm yet to have a mobile business app but I do consider it bring more advantages than a simple responsive design of your site. The user experience is usually better with an App and I feel it offers more conversion options as well.